The
true measurement of a website's success is based on
whether your target audience finds and uses your website.
Through
our web site marketing services, we can help ensure
that your site is listed on all of the top search engines,
and consistently ranked highly on web directories.
Mantra
Network will help customers find your website, using
a combination of traditional and sponsored methods draw
targeted visitors to your site.
Upon
initial consultation, we produce a baseline report that
will show the current rankings of your URLs among the
top 10 search engines and directories. This report will
show where particular attention needs to be paid and
will serve as a concrete measure of the success of subsequent
marketing efforts.
We
then examine the coding and tagging of your URLs and
describe how to optimize the individual pages to achieve
higher rankings for searches for particular keywords.
As search engines have become more sophisticated in
the past two years, this involves changing both the
hidden tags, as well as optimally choosing titles and
headers, and other proprietary techniques.
Once
the pages have been optimized, we will submit them to
the top 15-20 search engines and directories. The recent
trend that is taking over the industry is the concept
of the paid submission. Mantra Network will discuss
what the paid submission terms are for each of the major
directories and search engines, recommend where your
money will be best spent and take advantage of any and
all free submission opportunities.
If
it is deemed necessary, Mantra Network can also assist
you in the development of "doorway pages".
These are new pages that are specifically created to
achieve high rankings in the search engines and correspondingly
serve as high visibility entrances to your site (direct
links to the URLs that we have submitted).
Truly
effective Web Promotion is an ongoing process. Search
engines and directories are constantly evolving, and
early strategies must be revisited and revised in order
to keep in step with the changes that are occurring
on the Web.